VISION

Bring the existing Hulu living room (10ft Experience) application on the new Apple TV — since we are a launch partner — by integrating with Apple's UI and design components to feel more modern and native to the Apple eco-system.

CHALLENGES

Tech constraints, timing and limited information due to the hardware secrecy provided significant challenges in being ready for launch when Apple TV's new hardware dropped. We made it on time with a complete application experience with bits and pieces of polish to come in incremental versions.

HOME EXPERIENCE

Masthead

Deadbeat masthead has active focus and will direct customers to playback of the show content using "smart start" technology

Focused Scroll: Navigation

TV category has active focus which directs customers to TV category hub experience

Show trays scrolled

Masterchef show art tile has active focus directing customers to the show experience

Movie tray scrolled

Underworld movie poster has active focus which will direct users to movie experience

Stories tray scrolled

Dining with Hannibal has active focus directing customers to playback of a series of clips

BROWSE EXPERIENCE

TV Hub

TV Hub of content showing the best of the Hulu tv catalog with focus on the masthead

Premium Hub

Premium Hub experience showcasing the best of a premium content partner's (Showtime®) catalog with focus on the masthead

Grid Hub - Default

Grid Hub for showcasing content from a specific filter of content (popular tv) with focus on the filter sub navigation

Grid Hub - Browsing

Grid Hub of content showcasing a filtered set of content with focus on the show art tile (The Mindy Project)

SHOW EXPERIENCE

Default

Default focus on "Smart Start" tile which will take the user to the best place to start watching the series.

Details

Series details exposed to provide context for the show

SEARCH EXPERIENCE

Cleared Search History

First time exposure to search experience with focus on a popular search item which will direct a customer to a show experience

Search with History

Search experience with a customer returning to search for something exposing the history of most recent searches

Results

Search results with focus on an active search item which exposes the content above for quick entry points

Show tile focused

Show tile has focus which direct a customer to the show experience

“Hulu has a better day one Apple TV app, thanks to an interface that actually lets you dig down into its library in a familiar way...”

— 9to5mac.com

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